The Purpose of Advertising
Maximum exposure to buyers that are out there looking is critical, every home seller likes to be assured that their listing agent is marketing their property in the most effective way. It has been shown that print advertising is not as effective as it once was, with more buyers going to the internet to begin their home search, your agents top priority should be getting your home exposed out on the world wide web.
In a study from the National Association of Realtors, it was shown that 90% of home buyers are now going to the internet first when looking for a home. This tells us that one thing you need to make sure of is that your real estate professional is placing your listing in as many real estate related sites as they can. With the way technology has evolved in real estate there is no reason for an agent not to have a specific marketing plan regarding the internet. If they don’t you need to find one that does because you are missing the mark on getting your home seen by a large percentage of today's “internet savvy” buyers.
When you first list your home many agents send "announcements" to the other houses in your neighborhood. This is usually done in the form of postcards or a door hanger. These are important because your neighbors might have friends who are looking to buy a house.